Shoes of Peace
Though we are an Israeli company, we are not a political one, and Naot is a very socially active company. Each year we donate thousands of pairs of shoes to battered women and homeless shelters throughout the United States and around the world. We also donate thousands of shoes which are sold to raise money in the fight against breast cancer.
The Naot Factory is located on a small farm community in the northernmost part of Israel, where we employ people of every religion, faith, and ethnicity. We believe that every shoe is a shoe of peace, as each one is handmade by the joint effort of Israelis and Palestinians. For over forty years Naot has subcontracted Palestinians at their own sewing factories in the West Bank. These craftsmen are incredible professionals with irreplaceable skills who remain a valuable part of the Naot team despite the war or political situation. By boycotting Naot products you are in effect boycotting Palestinian products. We are one of the largest suppliers of economic opportunities for several communities on the West Bank, so we see your boycott as a negative action in the pursuit of peace. Naot is an employer of over 200 employees throughout the United States and Canada so in fact your act of a boycott would have an economic effect on them and the thousands of local retailers who depend on us for their continued economic survival.
Naot strives to provide healthy and beautiful products for our consumers around the world and we hope this message allows you to understand that sometimes one’s actions have greater consequences than is first perceived.